Get full contact details for Dawn M Zier in Hopewell Junction, NY instantly.NutriSystem is a company specialized in the production of weight management systems.Spirit Airlines Incorporated (NASDAQ:SAVE) announced that its shareholders have elected Dawn M.Our YouTube interest and Twitter reach and engagement have also grown.Zier Dawn M. form 4 sec filings insider trading and stock options: reveal insider stocks held, purchased, sold, and stock options awarded filed with SEC EDGAR database.View Dawn M. Zier, Dir., President and Chief Executive Officer at Nutrisystem, Inc., Fort Washington, PA, executive profile on Equilar Atlas to see current salary at.
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zier - WiktionaryOur ability to gain over 2 billion earned media impressions during the first half of 2015 coupled with our expansive media reach and our expanded point of retail distribution underscore this point.
Price increases implemented in 2014 and actions to improve product mix and length of stay are key contributors.That was one of the big drivers of the revenue growth, because we frontload the marketing expense when realizing that in the second quarter.Dawn M. Zier to Join Nutrisystem as President and Chief Executive Officer.For now we have paused the testing in California and we feel that consumers like Fresh but affordability is essential.Forward-looking statements are generally preceded by words such as believe, plan, intend, expect, anticipate, or similar expressions.Your next question comes from the line of Alex Fuhrman with Craig-Hallum Capital.And then the second piece of it is partially in the second quarter and in the back half of the year, we are investing in new media channels to explore that for future growth into 2016.
Marketing expense in the second quarter was 30.7 million, an increase of 18% or 4.7 million from the second quarter of 2014, enabling us to attract more customers to our brand.New product innovation will remain front and center on what we do and it is where we are investing for future growth.
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So I would have thought at the end of the day that the percentage would have gone down a little bit because of the mix.It has orbited and studied the asteroid Vesta, and it is currently orbiting the dwarf planet Ceres.She is on the Board of Directors at Spirit Airlines, Inc., Nutrisystem, Inc.Specifically, there are five key areas that are driving top and bottom line results.
Nutri System Inc /de/ (NTRI) Files Form 4 Insider SellingIn the second half of the year, we expect more modest margin improvements as a result of annualizing our 2014 price increases.We continue to deliver against our growth plan and completed the second quarter of 2015 with strong financial results, exceeding our revenue, adjusted EBITDA and EPS ranges.Dawn Zier is the chief executive officer of Nutrisystem and one of six.Dawn wiki keyword after analyzing the system lists the list of keywords related and the list of websites with related content, in addition you can see.We are confident in our 2015 full year projection for double-digit growth and believe we will continue to deliver long-term sustainable growth to our shareholders.Our contact center continues to convert leads exceptionally well and our digital lead conversion efforts have become much more effective.
As mentioned, customer acquisition improved in the second quarter versus the prior year.Consumers along with social media outlets are finding our brands timely and relevant in helping address the weight issues that our country is facing.We are firing on all cylinders, optimizing multiple levers across both our direct and retail businesses.
As a reminder, our four pillars center on innovation, launching new products and programs at an accelerated pace to better serve our distinct customer segments and attract new customer segments to the brand.We will also increase our focus on developing products for reactivating and retaining our existing customers.Q2 gross margins improved 80 basis points year-over-year to 52% due to price increases and reduced promotional food.
While all of the direct channels are doing well, we have several breakthroughs that help assist here and to support future growth.And as customers move to the Uniquely Yours option, while it is slightly lower gross margin than our other programs where we offer, the length of stay is better.Forward-looking statements are protected by the Safe Harbor contained in the Private Securities Litigation Reform Act of 1995.We are investing in testing in 2015 to fuel 2016 growth in social channels, Facebook and content marketing driven SPO.
Warhammer 40,000: Dawn of War is a real-time strategy computer game developed by Relic.Reactivation revenue in the second quarter was up 6% year-over-year driven by improved conversion, longer length of stay and a growing database of former customers.As a result of our better than anticipated performance and continued momentum into the third quarter, we are raising our full year guidance, the details of which Mike will discuss in a few moments.I was just curious in terms of the reactivation revenue growth, I think you said it was 6% in the quarter.
So put things together has limited the size of the opportunities.For the full year, we are increasing our guidance for revenue, adjusted EBITDA and EPS.One, though TV viewership by our target customers is relatively stable, consumers are increasing their activity on digital panels, particularly Facebook and screening services.